Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024.
The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors bet on several games per week, with a substantial 76% of respondents betting at least once a month.
When it comes to the types of bets placed, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, and parlays round out the top three at 35%.
In terms of betting events, 57% of bets are placed on Champions League and European tournaments. National league season games account for 54% of bets, national tournaments or friendlies account for 48%, and national cup games garner 46% of bets.
Euro 2024 Betting Trends
An impressive 84% of bettors plan to bet on Euro 2024, regardless of whether their national team is participating. Live betting during games is also highly popular, with 83% of bettors engaging in this form of wagering.
The key factor influencing a bet is player performance, cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors.
Marketing Challenges
One significant challenge highlighted in the report is that many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This presents an imperative for sportsbook operators to refine their communication strategies to avoid turning away potential bettors.
Industry Implications
This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully. The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," said a spokesperson from Optimove. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
In conclusion, the data from Optimove offers valuable insights into the betting behaviors and preferences of European bettors. As Euro 2024 approaches, sportsbook operators have a significant opportunity to leverage these insights to enhance their user engagement, tailor their marketing strategies, and ultimately drive business growth.