The Los Angeles Kings have ushered in a new era with a logo inspired by the iconic 1990s Gretzky era. This updated emblem bridges the past and the present, reflecting the profound influence Wayne Gretzky's time with the Kings had on the team's branding.
A Nod to Historic Moments
The new logo revives the "Chevron" design from Gretzky's era, connecting historic moments with future ambitions. Prominently featured at the top of the new logo is the text "Los Angeles," reaffirming the strong identity of the team within its home city. Additionally, an updated version of the original 1967 crown is included, encapsulating the franchise's rich history and evolution.
From Creation to Launch
The redesign is a reimagining of elements from the early 90s jerseys, and it replaces the former logo unveiled in 2008. The Kings worked on this intricate redesign for two years, aiming to honor the past while resonating with today's audiences. Luc Robitaille, in particular, highlighted the extensive effort and collaboration that went into the logo’s creation, emphasizing the pride the organization feels in this accomplishment. The design process involved invaluable feedback from both past and current players, ensuring that the final product would be meaningful across generations.
Team and Organizational Pride
Kelly Cheeseman expressed the pride felt throughout the organization, remarking on how this new logo symbolizes a new era of LA Kings hockey. This sense of pride is shared from ownership to the players, and the entire organization is eager to share this new chapter with their fans.
Fan Engagement and Availability
The new logo will be available for purchase starting Friday, June 21. The launch will take place at the Crypto.com Arena's Team LA Store, offering fans the first opportunity to own memorabilia that features the new design. The fusion of classic and modern elements in the logo is intended to strike a chord with both long-time and new fans alike.
Quotes
"This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," said Luc Robitaille.
"This evolution is rooted in our 57-year history and embraces the elements of our eras," he continued.
"It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future," Robitaille added.
Kelly Cheeseman also commented, "From ownership to our players, our organization is proud to usher in a new era of LA Kings hockey. We are excited for our fans to be part of this with us."
Connecting the Past with Future Ambitions
The redesigned logo serves as a bridge between the storied past of the Los Angeles Kings and their future prospects. By integrating classic elements from the iconic Gretzky era and modern design aesthetics, the new emblem is a proud representation of the team's legacy and its aspirations for the future.
Ultimately, the updated logo is more than just a visual change; it is a symbol of the Kings' commitment to honoring their rich history while embracing the possibilities that lie ahead. The new design embodies the spirit of the franchise, resonating deeply with fans and players as they look forward to the new era of LA Kings hockey.
As the Los Angeles Kings prepare to unveil their new logo, the excitement and anticipation are palpable. Fans can look forward to not only a fresh visual identity but also a reaffirmation of the team's dedication to excellence and innovation both on and off the ice.