NFL Brings the Gridiron to São Paulo, Brazil
This season, the National Football League will break new ground by hosting its first-ever game in São Paulo, Brazil. The much-anticipated showdown will take place at the Corinthians Arena, featuring a face-off between the Philadelphia Eagles and the Green Bay Packers, marking a historic moment for the NFL and football fans around the globe.
The event also holds the distinction of being the NFL's first Friday game since 1970. This unique scheduling choice aims to maximize the global audience, ensuring fans around the world can tune in and witness this landmark occasion.
Star-Studded Halftime Show
In addition to the thrilling football action, the halftime show promises to be an unforgettable spectacle. Headlining the show is Brazilian sensation Anitta, who has risen to global fame with her eclectic music and dynamic performances. "Growing up in Brazil has completely shaped my journey as an artist and, of course, as a person," Anitta said. "It means everything to be able to perform in São Paulo at the NFL's first game in Brazil, where I can bring fans around the world the excitement and joy of our amazing culture. It's really a dream come true to be a part of this moment."
Joining Anitta in the pregame festivities are popular Brazilian artists Luísa Sonza and CAROLA, adding to the cultural flavor of the event. This blend of football and Brazilian music aims to create an atmosphere of celebration and camaraderie that transcends sports.
NFL x Anitta Fashion Line
The collaboration between the NFL and Anitta extends beyond the halftime show. In a move that fuses fashion with football, the league is partnering with Anitta on a unique fashion line. The NFL x Anitta collection is set to launch on September 1 and will be available at the NFL Shop. This line will encapsulate Anitta’s distinctive style, offering fans a chance to own a piece of this historical event.
Celebrating Diplomatic Relations
This game is not just about football; it also serves as a tribute to the 200 years of diplomatic relations between the United States and Brazilian militaries. The event will celebrate the long-standing partnership and mutual respect between the two nations, highlighting how sports can unite cultures and people.
Global Engagement
Tim Tubito, the NFL's Director of Event and Game Presentation, expressed his excitement about this special occasion. "With the excitement of the NFL's inaugural game in Brazil, we felt it was essential to tap into the rhythm of São Paulo's dynamic music scene. We're thrilled to welcome global sensation Anitta and a lineup of Brazil's finest artists to this landmark event, promising fans and viewers around the globe an unforgettable celebration of culture and performance."
The game and its halftime show will be broadcast on the NFL's world feed and local Brazilian game broadcasts, ensuring that millions of fans worldwide can share in the excitement. This level of global engagement aims to bring the passion of the NFL to new audiences, further solidifying football's place in the international sports arena.
A Blend of Athleticism and Culture
This historic game in São Paulo promises to be an intricate blend of athleticism and culture, showcasing the best of American football while celebrating Brazilian artistry. The NFL’s venture into Brazil is not just a game; it's an event that exemplifies international friendship and the universal love for sports.
As the Philadelphia Eagles and Green Bay Packers prepare to clash on the field, fans can look forward to a day filled with riveting football, high-energy performances, and a celebration of two nations' shared history. Anitta’s performance, the introduction of the NFL x Anitta fashion line, and the celebration of 200 years of diplomatic relations all promise to make this a memorable event in the annals of NFL history.