A New Era for Hawks Broadcasts: Peachtree TV Welcomes Atlanta's Team
The airwaves of Peachtree TV are set to be graced by the Atlanta Hawks once again, nearly three decades since their games last echoed through its channel. In a nostalgic homecoming, the Hawks will feature on Peachtree TV every Friday night throughout the remainder of the 2023-24 NBA season, starting from January 12, 2024. This marks a significant shift in sports broadcasting for the team, rekindling a relationship that was once shared with WPCH from 1972 to 1994 and WANF from 1986 to 1993.
There is one exception to this schedule: the game slated for March 8th will not be aired. Instead, fans can look forward to the matchup against New Orleans on March 10th. The revival of this partnership begins with a special arrangement where the first two games will be simulcast live on both Peachtree TV and WANF, offering fans multiple platforms to cheer on their team.
Peachtree TV's coverage extends beyond the traditional broadcast, as live Hawks games will also be accessible via major cable and satellite services, as well as various Gray TV stations across Georgia and Alabama. This expansive distribution ensures that no fan is left out of the excitement.
Production and Commentary Team
The broadcasts will not be short on expertise and enthusiasm, featuring the seasoned Bally Sports Southeast production team. Dominique Wilkins, Bob Rathbun, and Tabitha Turner will lend their voices and insights, bringing the game to life for viewers. Additionally, Baillie Burmaster, the Sports Director from WANF, will contribute to the broadcasts, further enriching the viewing experience with her knowledge and passion for the sport.
The Friday night lineup promises high-stakes entertainment, with the Hawks set to face formidable opponents such as the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. These matchups are not just games; they're battles that will test the mettle of the Hawks as they strive for victory.
Peachtree TV is no stranger to basketball broadcasts, having been the home for the College Park Skyhawks games since 2019. Their experience in presenting basketball action is sure to bring an added layer of professionalism and excitement to the Hawks' broadcasts.
Recent On-Court Struggles
Despite the celebratory mood surrounding the broadcast announcement, the Hawks are looking to bounce back from a recent on-court setback. A disappointing second-half performance led to a loss against the Sacramento Kings, where the team saw a significant lead slip away. Key players Dejounte Murray and Bogdan Bogdanovic struggled to find their rhythm, contributing a mere two and three points respectively after halftime.
The statistics painted a stark picture of the downturn, with the Hawks' field goal percentage plummeting to 28.9 percent, coupled with a meager 21.7 percent success rate from the three-point line in the latter half. These numbers reflect a performance that the team will be eager to improve upon in upcoming games.
Industry Reactions
Reflecting on the new broadcast partnership, Andrew Saltzman, an executive associated with the team, expressed his enthusiasm. "It provides fans a new, complimentary way to view the games," Saltzman remarked, emphasizing the additional options now available to Hawks supporters. He continued, "We're excited about the deal," and extended gratitude towards Peachtree TV and Gray TV for making it possible. Saltzman believes that "this partnership will benefit the Hawks' local fan base" by enhancing accessibility and engagement.
Erik Schrader, another industry voice, underscored the importance of the move. "Bringing the Hawks back to broadcast television provides accessibility to all fans," he stated, highlighting the inclusive nature of the initiative. Schrader also noted the potential to reach new audiences while catering to long-time supporters, hinting at a strategic approach to fan engagement.
On the coaching front, Quin Snyder, the Hawks' coach, called for "better execution and a collective approach" following the recent defeat. Meanwhile, Clint Capela, one of the team's stalwarts, voiced the team's frustration and underscored the "urgent need for a tactical shift" to get back on track.
As the Hawks prepare to soar on Peachtree TV, the anticipation builds not only for the return of Friday night basketball but also for a season that promises to be full of pivotal moments and thrilling basketball. Fans old and new will have the opportunity to join in the journey as the Atlanta Hawks aim to rise above recent challenges and make a mark in the NBA once more.